How Stitch Fix works

Curious about how our service works? Here are the basics: we match you with a Personal Stylist who hand-selects clothing just for you based on your size, style and how much you want to spend.

What Is Stitch Fix?

We’re an online personal styling service that makes shopping for clothing easy and fun! Whether you love having a Stylist send personalised outfits, enjoy trying new trends or simply don’t like to shop, we make finding new clothes easy and affordable. Best of all, we’re not a subscription service – you can order a box on demand or set up regular deliveries. It’s completely up to you.

How It Works

Here are the details on how Stitch Fix works and our simple process for getting your best Fix.

  • 01

    1. Introduce Yourself

    Tell us about your style and fit preferences and set a price range when you fill out your Style Profile.

  • 02

    2. Book a Fix to Get Styled

    Your stylist curates a selection of items—your Fix—for a £10 styling charge, which is deducted from the cost of any items you buy.

  • 03

    3. Try Before You Buy

    Try everything on at home and pay online after you decide what to keep. There’s no upfront charge for your items.

  • 04

    4. Send Back the Rest

    Delivery, returns and exchanges are free – a prepaid return label is always included.

  • 05

    5. Look Great on Your Terms

    Sign up for regular deliveries or book each Fix on demand—no subscription required.

Learn more about Stitch Fix for women & men

Stitch Fix has been a simple, convenient way to try on better-fitting clothes I can't typically find elsewhere.

Stitch Fix ClientJohanna

I love opening my box and finding something totally unexpected that matches my personal style.

Stitch Fix ClientAaron

Stitch Fix has transformed my shopping experience, helping me develop a style that's uniquely my own.

Stitch Fix ClientBethany


Price Preferences

You tell us how much you want to spend by setting a price range in your Style Profile. Pieces range from £25-£500. The average item costs £55.

Affordable Styling

Traditional styling costs hundreds of pounds per hour. We charge just £10 per Fix. Plus, we’ll deduct the £10 styling charge from the cost of any items you buy.

Try Before You Buy

You’re never charged for items up front. Try everything on in the comfort of home, then only pay for what you choose to keep.

Save up to 20%

Love it all? Get 20% off your entire order when you buy all your items. Save even more by inviting friends to try Stitch Fix and earn a £15 credit after they complete their first checkout.

Always enjoy free delivery and returns

About Our Stylists

We have 50+ experienced fashion experts across the UK who are dedicated to helping you look your best—no matter how much you want to spend. Here’s how they select the pieces that are right for you.

About Our Stylists

We have 50+ experienced fashion experts across the UK who are dedicated to helping you look your best—no matter how much you want to spend. Here’s how they select the pieces that are right for you.

  • Finding your perfect fit

    We collect microdata from our million+ clients and use exclusive technology to narrow down the clothing options that will fit you best.

  • Understanding your needs

    Your Stylist then chooses pieces for you based on your taste and price settings as well as any specific requests you’ve made.

  • We listen to you

    You’ll provide feedback on the items you received when you check out. This helps your Stylist get to know you better over time so they can consistently send pieces you’ll love.

Still Have Questions?

We’ve got answers! Here’s more info on some of our most frequently asked questions.

What Comes In A Fix?

Each Fix includes clothing hand-selected by your Stylist based on your style, fit and price preferences.

  • A personalised note from your Stylist with expert styling advice.

  • Style cards that show you ways to wear and pair your pieces.

  • A prepaid envelope for free and easy returns.

What Brands Do You Carry?

Your look is curated from a wide range of clothing brands, both established and boutique.

  • From Whistles and Ted Baker to Sweaty Betty and Mango, we carry labels you know and love at every price point.

  • We also stock boutique brands so you can discover new ones – with the help of a pro.

What Styles of Clothing Do You Carry?

We offer an array of styles, trends and everyday pieces so no matter what you’re looking for, we’ve got it.

  • We carry trousers, jeans, tops, jumpers, blazers, jackets, coats, dresses and skirts for all seasons.

  • Every colour, pattern or wash under the sun – we stock it all to meet the needs of our clients.

  • Need something specific? Leave a note for your Stylist.

How Does The Styling Charge Work?

As soon as your Fix is styled, you’ll pay a £10 styling charge. The styling charge will be deducted from the cost of any items you purchase.

  • Unlike traditional stylists who charge hundreds of pounds per hour, our service is only £10 per Fix.

  • You’ll get a curated selection of clothes and a personalised note from your Stylist detailing why they picked each item and how to wear it.

  • We deduct the £10 styling charge from the cost of any items you buy.

Is It A Subscription?

No! You can book regular Fix deliveries or order on demand as you please. Either way, it’s easy to update your preferences any time. You’re never locked into a contract or membership of any kind.

  • You can set up automatic deliveries at any frequency you choose: every 2-3 weeks, monthly or every 2 or 3 months—or order a box on demand anytime you choose.

  • Update your delivery frequency whenever you need to in your account settings—it’s easy to pause or change your frequency.

  • There are no membership charges, ever.

Ready to get started?

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