About Us

Stitch Fix is the personal style service for men and women that evolves with your tastes, needs and lifestyle.

Women holding a white sweater and wearing Stitch Fix women’s clothing including sweaters, plaid dress and hat.

What We Stand For

It’s our mission to change the way people find clothes they love by combining technology with the personal touch of experienced style experts. The Stitch Fix experience is not merely curated – it’s truly personalised to you. We’re here to help you save time, look great and enhance your personal style.

How We Got Here

Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She sent the first Stitch Fix order out of her flat in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women worldwide

Our Stylists

We’re proud to work with thousands of passionate Stylists. They’re trendsetters and fashion experts who are motivated to learn about your style and needs in order to find the perfect pieces for you. Your Style Profile and feedback power the engine of the Stitch Fix experience.

Our Executive Team

Katrina Lake
Founder & CEO
Katrina Lake

Katrina is passionate about helping women achieve everyday confidence.
Founder & CEO
Katrina Lake

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.

What's the best styling advice you've ever received?

Don’t be afraid to stick to a uniform. Finding a silhouette and color palette that really works for you and flatters your body makes it so much easier to get dressed, and ensures you’ll leave the house feeling great every day.

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.

What's the best styling advice you've ever received?

"Don’t be afraid to stick to a uniform. Finding a silhouette and color palette that really works for you and flatters your body makes it so much easier to get dressed, and ensures you’ll leave the house feeling great every day."

Scott Darling
Chief Legal Officer
Scott Darling

Scott is responsible for the company’s legal affairs.
Chief Legal Officer
Scott Darling

Scott is responsible for the company’s legal affairs, and is a member of the company’s executive and leadership team. He has over 15 years of corporate legal experience, having served as the chief legal officer at several technology companies. Previously, Scott served as the General Counsel of Trulia where he helped lead their initial public offering and subsequent $2.5B sale to Zillow. He also served in leadership positions at Beepi, Imperva, Danger, and Microsoft. Scott attended Yale University and graduated with a B.A. in Ethics, Politics & Economics. He earned his J.D. from the University of Michigan Law School.

What is the best part of delivering our service to our clients?

It’s fun - people love getting their Fix in the mail, it’s like getting a present. Joining Stitch Fix made me realize the importance of that element, and the excitement our clients experience.

Scott is responsible for the company’s legal affairs, and is a member of the company’s executive and leadership team. He has over 15 years of corporate legal experience, having served as the chief legal officer at several technology companies. Previously, Scott served as the General Counsel of Trulia where he helped lead their initial public offering and subsequent $2.5B sale to Zillow. He also served in leadership positions at Beepi, Imperva, Danger, and Microsoft. Scott attended Yale University and graduated with a B.A. in Ethics, Politics & Economics. He earned his J.D. from the University of Michigan Law School.

What is the best part of delivering our service to our clients?

"It’s fun - people love getting their Fix in the mail, it’s like getting a present. Joining Stitch Fix made me realize the importance of that element, and the excitement our clients experience."

Elizabeth Spaulding
President
Elizabeth Spaulding

Elizabeth Spaulding is focused on driving the next phase of the company’s growth, including direct-buy capabilities and international expansion efforts.
President
Elizabeth Spaulding

Elizabeth Spaulding is President at Stitch Fix, where she is focused on driving the next phase of the company’s growth, including direct-buy capabilities and international expansion efforts. Prior to Stitch Fix, Spaulding was Global Head and Founder of the Digital Practice at Bain & Company, where she was a partner and served on the Board of Directors. During her tenure at Bain, she supported clients in digital transformations, with a particular focus on consumer and tech sectors, and led the firm’s efforts to continually evolve and grow new capabilities through partnerships and M&A. She additionally supported Bain's pro bono and social impact efforts, a passion she brings to Stitch Fix. Spaulding received her MBA, as an Arjay Miller Scholar, from the Stanford Graduate School of Business, and a BAS in Industrial Engineering and French from Stanford University. Elizabeth is on the board of Prealize Health (formerly Cardinal Analytx), a machine learning startup in the healthcare sector, focused on getting better care sooner to patients and founded by two Stanford professors.

Elizabeth Spaulding is President at Stitch Fix, where she is focused on driving the next phase of the company’s growth, including direct-buy capabilities and international expansion efforts. Prior to Stitch Fix, Spaulding was Global Head and Founder of the Digital Practice at Bain & Company, where she was a partner and served on the Board of Directors. During her tenure at Bain, she supported clients in digital transformations, with a particular focus on consumer and tech sectors, and led the firm’s efforts to continually evolve and grow new capabilities through partnerships and M&A. She additionally supported Bain's pro bono and social impact efforts, a passion she brings to Stitch Fix. Spaulding received her MBA, as an Arjay Miller Scholar, from the Stanford Graduate School of Business, and a BAS in Industrial Engineering and French from Stanford University. Elizabeth is on the board of Prealize Health (formerly Cardinal Analytx), a machine learning startup in the healthcare sector, focused on getting better care sooner to patients and founded by two Stanford professors.

Jevan Soo
Chief People & Culture Officer
Jevan Soo

Jevan leads the People & Culture team and is responsible for all employee-related initiatives.
Chief People & Culture Officer
Jevan Soo

Jevan is the Chief People & Culture Officer at Stitch Fix and is responsible for employee-related initiatives that ensure the company finds, grows, and keeps the brightest, kindest, and most motivated talent in the world. Previously Jevan held key people operations and business leadership roles at high-growth, consumer-centric companies including Minted, Blue Bottle Coffee, and Square. Jevan began his career at McKinsey & Company where he spent nearly a decade in both consulting and recruiting leadership roles in North America and Asia-Pacific. Jevan received an A.B. in East Asian Studies from Harvard College, an MBA from Harvard Business School, and a Masters in Public Policy from Harvard Kennedy School.

What do you love most about Stitch Fix?

Our mission is to inspire people to be their best selves - both our clients and our employees - and our success relies on relationships built on trust and feedback. It's pretty easy to get out of bed every day with those as your north star to guide you.

Jevan is the Chief People & Culture Officer at Stitch Fix and is responsible for employee-related initiatives that ensure the company finds, grows, and keeps the brightest, kindest, and most motivated talent in the world. Previously Jevan held key people operations and business leadership roles at high-growth, consumer-centric companies including Minted, Blue Bottle Coffee, and Square. Jevan began his career at McKinsey & Company where he spent nearly a decade in both consulting and recruiting leadership roles in North America and Asia-Pacific. Jevan received an A.B. in East Asian Studies from Harvard College, an MBA from Harvard Business School, and a Masters in Public Policy from Harvard Kennedy School.

What do you love most about Stitch Fix?

"Our mission is to inspire people to be their best selves - both our clients and our employees - and our success relies on relationships built on trust and feedback. It's pretty easy to get out of bed every day with those as your north star to guide you."

Minesh Shah
Chief Operations Officer
Minesh Shah

Minesh is responsible for Operations, including Styling, CX, Logistics and IT.
Chief Operations Officer
Minesh Shah

Minesh is Chief Operations Officer at Stitch Fix, where he is responsible for scaling the company's operations while consistently delivering delightful client experiences. His areas of focus include Styling, Client Experience, Warehouse Operations, Logistics and IT. Prior to Stitch Fix, Minesh has spent the majority of his career in high-growth, consumer-driven companies -- focusing on operations, customer experience, omnichannel programs and marketing. Most recently, Minesh led Delivery Operations at Tesla, rapidly scaling post-manufacturing infrastructure while delivering great post-purchase experiences. Prior to Tesla, Minesh was a leader in Global E-commerce at Uniqlo and spent 10 years at Walmart.com, where his experience ranged from being on the founding team to serving as interim COO. Minesh received both a B.S. in Chemical Engineering and MBA from Northwestern University.

What’s the most energizing part of Stitch Fix?

The team. Stitch Fix is full of passionate and caring people who build the business in a manner that motivates their team members around them. I particularly get energy from visiting our field teams throughout the US and UK -- they are closest to the client experience, and I consistently learn a lot from them.

Minesh is Chief Operations Officer at Stitch Fix, where he is responsible for scaling the company's operations while consistently delivering delightful client experiences. His areas of focus include Styling, Client Experience, Warehouse Operations, Logistics and IT. Prior to Stitch Fix, Minesh has spent the majority of his career in high-growth, consumer-driven companies -- focusing on operations, customer experience, omnichannel programs and marketing. Most recently, Minesh led Delivery Operations at Tesla, rapidly scaling post-manufacturing infrastructure while delivering great post-purchase experiences. Prior to Tesla, Minesh was a leader in Global E-commerce at Uniqlo and spent 10 years at Walmart.com, where his experience ranged from being on the founding team to serving as interim COO. Minesh received both a B.S. in Chemical Engineering and MBA from Northwestern University.

What’s the most energizing part of Stitch Fix?

"The team. Stitch Fix is full of passionate and caring people who build the business in a manner that motivates their team members around them. I particularly get energy from visiting our field teams throughout the US and UK -- they are closest to the client experience, and I consistently learn a lot from them."


Our Board

Katrina Lake
Katrina Lake
Founder & CEO, Stitch Fix
Katrina Lake

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a degree in Economics from Stanford University and an M.B.A. from Harvard Business School.

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a degree in Economics from Stanford University and an M.B.A. from Harvard Business School.

Mike Smith
Mike Smith
Founder, Footwork Venture Capital
Mike Smith

Before his 2021 departure to start Footwork VentureCapital, Mike served as President of StitchFix from 2018-2021 and our Chief Operating Officersince September 2017. From March 2016to September 2017, Mike was General Manager of StitchFix Men, and from June 2012 toMarch 2016, he was our Chief Operating Officer. Priorto joining Stitch Fix, Mike served in avariety of capacities at Walmart. com, Inc., includingVice President from 2008 to 2010 andChief Operating Officer from 2010 to 2012. Mike holdsa B.A. in Interdisciplinary Studies fromthe University of Virginia and an M.B.A. from theUniversity of California, Berkeley.

Before his 2021 departure to start Footwork VentureCapital, Mike served as President of StitchFix from 2018-2021 and our Chief Operating Officersince September 2017. From March 2016to September 2017, Mike was General Manager of StitchFix Men, and from June 2012 toMarch 2016, he was our Chief Operating Officer. Priorto joining Stitch Fix, Mike served in avariety of capacities at Walmart. com, Inc., includingVice President from 2008 to 2010 andChief Operating Officer from 2010 to 2012. Mike holdsa B.A. in Interdisciplinary Studies fromthe University of Virginia and an M.B.A. from theUniversity of California, Berkeley.

Steve Anderson
Steve Anderson
Founder, Baseline Ventures
Steve Anderson

Steve is the founder of Baseline Ventures, and a founding investor in Stitch Fix. Bringing a variety of experience from his time at companies like eBay, Microsoft, Starbucks and Digital Equipment Corporation, and his time as a partner at Kleiner Perkins, Steve helps founders build and grow early-stage companies into change-affecting enterprises. Steve is a founding investor in Instagram and an early investor in companies including Twitter, OMG Pop and GoodEggs. Since its inception, Baseline has invested in more than 75 companies and helped more than 25 companies exit profitably for founders and investors alike. Steve holds a B.A. in Business from the University of Washington and an M.B.A. from the Stanford University Graduate School of Business.

Steve is the founder of Baseline Ventures, and a founding investor in Stitch Fix. Bringing a variety of experience from his time at companies like eBay, Microsoft, Starbucks and Digital Equipment Corporation, and his time as a partner at Kleiner Perkins, Steve helps founders build and grow early-stage companies into change-affecting enterprises. Steve is a founding investor in Instagram and an early investor in companies including Twitter, OMG Pop and GoodEggs. Since its inception, Baseline has invested in more than 75 companies and helped more than 25 companies exit profitably for founders and investors alike. Steve holds a B.A. in Business from the University of Washington and an M.B.A. from the Stanford University Graduate School of Business.

Bill Gurley
Bill Gurley
General Partner, Benchmark
Bill Gurley

Bill has spent 20 years as a General Partner at Benchmark, joining in 1999. Before entering the venture capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at Credit Suisse First Boston. Prior to his investment career, Bill was a design engineer at Compaq Computer. Before that he served in the technical marketing group of Advanced Micro Devices’ embedded processor division. Bill maintains a blog on the evolution and economics of high-technology businesses called Above the Crowd. Over his venture career, he has worked with such companies as GrubHub, Seamless, Nextdoor, OpenTable, Uber and Zillow. Bill holds a B.S. in computer science from the University of Florida and an M.B.A. from the University of Texas. He is also a Chartered Financial Analyst.

Bill has spent 20 years as a General Partner at Benchmark, joining in 1999. Before entering the venture capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at Credit Suisse First Boston. Prior to his investment career, Bill was a design engineer at Compaq Computer. Before that he served in the technical marketing group of Advanced Micro Devices’ embedded processor division. Bill maintains a blog on the evolution and economics of high-technology businesses called Above the Crowd. Over his venture career, he has worked with such companies as GrubHub, Seamless, Nextdoor, OpenTable, Uber and Zillow. Bill holds a B.S. in computer science from the University of Florida and an M.B.A. from the University of Texas. He is also a Chartered Financial Analyst.

Marka Hansen
Marka Hansen
Former President, Gap North American and Banana Republic
Marka Hansen

Marka is an advisor and board member at Stitch Fix, bringing years of retail experience as the former President of Gap North America and Banana Republic to the team. At Gap, Marka was responsible for all aspects of the Gap brand, including global design and marketing. Prior to Gap, Marka held the position of President of Banana Republic for four years. Marka started her retail career at Robinson’s department store in 1977 holding buying positions in Women’s and Men’s before joining Gap in 1987. Marka has been a merchandise and marketing advisor for Sur la Table, where she has served as a director since 2001, and is a director at True Religion, The Orvis Company and J.Jill. Marka holds a B.A. in Liberal Studies from Loyola Marymount University.

Marka is an advisor and board member at Stitch Fix, bringing years of retail experience as the former President of Gap North America and Banana Republic to the team. At Gap, Marka was responsible for all aspects of the Gap brand, including global design and marketing. Prior to Gap, Marka held the position of President of Banana Republic for four years. Marka started her retail career at Robinson’s department store in 1977 holding buying positions in Women’s and Men’s before joining Gap in 1987. Marka has been a merchandise and marketing advisor for Sur la Table, where she has served as a director since 2001, and is a director at True Religion, The Orvis Company and J.Jill. Marka holds a B.A. in Liberal Studies from Loyola Marymount University.

Kirsten Lynch
Kirsten Lynch
EVP & Chief Marketing Officer, Vail Resorts
Kirsten Lynch

Kirsten was appointed Executive Vice President and Chief Marketing Officer of Vail Resorts in July 2011. As CMO of Vail Resorts, Kirsten leads all marketing, sales and communications efforts for the global mountain resort company, including driving revenue for the company’s lines of business, growing the company’s industry-leading season pass business and advancing the company’s data-driven marketing approach with targeted messaging to existing and prospective guests. Prior to joining Vail Resorts, Kirsten was with PepsiCo, where she was Chief Marketing Officer of the Quaker Division. Prior to PepsiCo, Kirsten worked for Kraft Foods in Marketing.

Kirsten was appointed Executive Vice President and Chief Marketing Officer of Vail Resorts in July 2011. As CMO of Vail Resorts, Kirsten leads all marketing, sales and communications efforts for the global mountain resort company, including driving revenue for the company’s lines of business, growing the company’s industry-leading season pass business and advancing the company’s data-driven marketing approach with targeted messaging to existing and prospective guests. Prior to joining Vail Resorts, Kirsten was with PepsiCo, where she was Chief Marketing Officer of the Quaker Division. Prior to PepsiCo, Kirsten worked for Kraft Foods in Marketing.

Sharon McCollam
Sharon McCollam
Former EVP, CFO and Chief Administrative Officer of Best Buy Co.
Sharon McCollam

Sharon most recently served as Executive Vice President, Chief Administrative and Chief Financial Officer of Best Buy Co., Inc. In this role, Sharon has been widely recognised as the co-pilot of the company’s Renew Blue transformation, which has been praised by the investment community as of one of the foremost turnarounds in the retail sector. Previously, Sharon served as Executive Vice President, Chief Operating and Chief Financial Officer of Williams-Sonoma, Inc. and in 2010 was appointed to the Board of Directors. She retired from the company in 2012. Prior to Williams-Sonoma, Sharon served as Vice President and Chief Financial Officer of Dole Fresh Vegetables, Inc., a division of Dole Food Company Inc. Today, she serves as a director on the boards of Signet Jewelers, Ltd. and Stitch Fix. In addition, Sharon serves on the privately held boards of PetSmart, Inc., Hallmark Cards, Inc., GetYourGuide AG and Art.com. Sharon also serves on the nonprofit boards of Sutter Health and ALSAC/St. Jude Children’s Research Hospital. Sharon previously served on the boards of Del Monte Foods Company, OfficeMax Incorporated, Whole Foods Market, Inc. and Williams-Sonoma, Inc. Sharon is a certified public accountant and holds a B.S. in Accounting from the University of Central Oklahoma.

Sharon most recently served as Executive Vice President, Chief Administrative and Chief Financial Officer of Best Buy Co., Inc. In this role, Sharon has been widely recognised as the co-pilot of the company’s Renew Blue transformation, which has been praised by the investment community as of one of the foremost turnarounds in the retail sector. Previously, Sharon served as Executive Vice President, Chief Operating and Chief Financial Officer of Williams-Sonoma, Inc. and in 2010 was appointed to the Board of Directors. She retired from the company in 2012. Prior to Williams-Sonoma, Sharon served as Vice President and Chief Financial Officer of Dole Fresh Vegetables, Inc., a division of Dole Food Company Inc. Today, she serves as a director on the boards of Signet Jewelers, Ltd. and Stitch Fix. In addition, Sharon serves on the privately held boards of PetSmart, Inc., Hallmark Cards, Inc., GetYourGuide AG and Art.com. Sharon also serves on the nonprofit boards of Sutter Health and ALSAC/St. Jude Children’s Research Hospital. Sharon previously served on the boards of Del Monte Foods Company, OfficeMax Incorporated, Whole Foods Market, Inc. and Williams-Sonoma, Inc. Sharon is a certified public accountant and holds a B.S. in Accounting from the University of Central Oklahoma.

Neal Mohan
Neal Mohan
Chief Product Officer, YouTube and SVP, Google
Neal Mohan

Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube’s two subscription services, YouTube Premium and YouTube TV. Products for media partners, content creators and musicians are also part of Neal’s portfolio. In his role ensuring trust and safety across the YouTube ecosystem, Neal oversees the creation and enforcement of its content policies and community guidelines. Neal serves on the Board of Directors for 23andMe. He has also served as a member of the Management Board for the Stanford Graduate School of Business. Neal has been a member of the Board of Directors for the Internet Advertising Bureau and the Mobile Marketing Association.

Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube’s two subscription services, YouTube Premium and YouTube TV. Products for media partners, content creators and musicians are also part of Neal’s portfolio. In his role ensuring trust and safety across the YouTube ecosystem, Neal oversees the creation and enforcement of its content policies and community guidelines. Neal serves on the Board of Directors for 23andMe. He has also served as a member of the Management Board for the Stanford Graduate School of Business. Neal has been a member of the Board of Directors for the Internet Advertising Bureau and the Mobile Marketing Association.

Mikkel Svane
Mikkel Svane
Founder and CEO, Zendesk
Mikkel Svane

Mikkel Svane co-founded Zendesk, Inc., and has served as its Chief Executive Officer since August 2007 and as a member of its board of directors since August 2007. He was appointed Chair of Zendesk's board of directors in January 2014. Prior to founding Zendesk, Mikkel founded and served as the Chief Executive Officer of Caput A/S, a software company, and served as a technology consultant. Mikkel holds an A.P. in marketing management from Arhus Kobmandsskole.

Mikkel Svane co-founded Zendesk, Inc., and has served as its Chief Executive Officer since August 2007 and as a member of its board of directors since August 2007. He was appointed Chair of Zendesk's board of directors in January 2014. Prior to founding Zendesk, Mikkel founded and served as the Chief Executive Officer of Caput A/S, a software company, and served as a technology consultant. Mikkel holds an A.P. in marketing management from Arhus Kobmandsskole.

Liz Williams
Liz Williams
CEO, Drybar Holdings LLC
Liz Williams

Liz Williams is the CEO of Drybar Holdings LLC. Prior to this role, Williams was the President of Taco Bell International, where she was responsible for the brand strategy and performance of the International business, and CFO of Taco Bell, where under her financial leadership, the brand delivered six years of industry-leading sales, profit and brand growth. She played a key role repositioning the Taco Bell brand from food as fuel, to food as experience, and launching the breakthrough Doritos Locos Tacos and Breakfast Platforms. Prior to this, Williams spent six years with The Boston Consulting Group (BCG) as Principal in the Consumer and Retail practices in U.S. and Asian markets. She also spent seven years at Dell Computer in various finance, brand marketing and corporate sales positions. She received her bachelor’s degree, with a major in marketing, from the University of Texas Business Honors Program and earned her MBA from the Kellogg School of Management at Northwestern University.

Liz Williams is the CEO of Drybar Holdings LLC. Prior to this role, Williams was the President of Taco Bell International, where she was responsible for the brand strategy and performance of the International business, and CFO of Taco Bell, where under her financial leadership, the brand delivered six years of industry-leading sales, profit and brand growth. She played a key role repositioning the Taco Bell brand from food as fuel, to food as experience, and launching the breakthrough Doritos Locos Tacos and Breakfast Platforms. Prior to this, Williams spent six years with The Boston Consulting Group (BCG) as Principal in the Consumer and Retail practices in U.S. and Asian markets. She also spent seven years at Dell Computer in various finance, brand marketing and corporate sales positions. She received her bachelor’s degree, with a major in marketing, from the University of Texas Business Honors Program and earned her MBA from the Kellogg School of Management at Northwestern University.

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