Stitch Fix X County Capsules popular Lancashire women's clothing featuring jeans, black ankle boots, a zebra print shirt, a printed white shirt and an animal print dress.
FASHION BY REGION

Wear your county

Discover the key trends and clothing preferences from men and women across the nation, as we unveil the details of how your location can influence your look.

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Stitch Fix X County Capsules popular Lancashire women's clothing featuring jeans, black ankle boots, a zebra print shirt, a printed white shirt and an animal print dress.
Stitch Fix X County Capsules popular Essex women's clothes rack featuring a red wrap top with long sleeves, a black faux fur coat, a leopard print shirt and a leather pencil skirt.
Stitch Fix X County Capsules popular West Midlands men's clothing featuring pink shorts, floral print shirts and tan leather sneakers.

How do we find the county capsules?

  1. Through our interactive Style Shuffle experience (accessible in your account), we ask our customers to rate a range of different clothes.
  2. This tells us what our customers like and don’t like. From this, we’ve spotted strong county-specific preferences when it comes to style.
  3. Curious about your county? Sign up, take your style quiz and find out how your personalised picks will compare to the facts below.

Whatever your style and wherever your county, we’ve a stylist perfect for you and your needs.

Let's look at the facts

In order to delve deeper into our data, we partnered with YouGov to survey the nation and discovered some key stats that influence the way Brits dress.

Stitch Fix X County Capsules London popular hipster men's outfit featuring a chambray shirt, a black leather backpack, a white t-shirt and white sneakers.
Stitch Fix X County Capsules Cheshire popular women's clothing featuring a zebra print dress, a black leather jacket, black jeans, black heeled shoes, a black leather purse and a zebra print scarf.
Stitch Fix X County Capsules popular West Midlands women's clothing rack featuring a floral print dress, a pink floral print shirt, skinny jeans and a pale pink lightweight blazer.
Stitch Fix X County Capsules popular Devon men's outfit featuring a plaid yellow and blue shirt, camel chinos, a light brown jumper, a green jumper and dark green suede shoes.

What do you know about London style?

London-based Stitch Fix gents keep it classic with transitional, everyday pieces to suit any occasion (note the cycle-friendly rucksack).

Which prints have proven popular?

Our female customers in Cheshire love an on-trend zebra print with complementary monochrome pieces whilst those in Essex have a preference for leopard print.

What do women in the Midlands like to wear?

West Midlands women are true floral fanatics, favouring beautiful bloom prints on wrap dresses and billowing-sleeved blouses.

How can Stitch Fix work for me?

Stitch Fix combines the use of data science and expert human stylists to send you a personalised edit of five hand-selected items, from an assortment of over 120 brands.

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Personal styling for women & men

Stitch Fix Floral long sleeve printed dress
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Stitch Fix Animal print dress
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